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IT'S RELEVANT ORIGINAL

Web Site Shows Off Local Artists

Connects Collectors With Creators



By:
Stamford, CT | Added on October 28, 2011 At 11:04 AM

The National Endowment for the Arts ranks Stamford within the top 10 metropolitan areas in the United States for artists in the labor force.

Artist Peg Benison is taking advantage. Three years ago, the Stamford native launched areaartist.com—a Web site designed for local artists to display their work and the area’s collectors to connect with artists.

Benison was serving on the board of an arts organization, helping artists use the Web to sell their work. She says it was when she stopped into the Loft Artists Association’s annual open studios that she had what she calls an “ah-ha” moment.

I realized what we really needed was an open studios on the web—where people who are looking for someone to do a painting, or looking for a particular type of work, or curious what was going on with artists in the area—there was one place to go.”

Now, Areaartist.com contains work from 17 artists from Fairfield, Westchester and Litchfield Counties—three of which are from Stamford.

Samples of each artist’s work are displayed on the site as well as their upcoming events and contact information.

Benison says her goal is to keep the site easy to use and easy to access.  Collectors can search the site for artists by name, subject or medium to find the perfect piece of art without the hassle.

If you were looking for a painting for a gift or a painting for your home, and you find someone who’s on the other side of the country, you can’t really see that piece easily without shipping or traveling and this way it’s all local artists,” said Benison.

She says the artists must go through a rolling admissions process and have their work evaluated by a group of anonymous jurors.

We are trying to have a broad viewpoint, portray a variety of media, a variety of subject matters—an inclusive environment,” said Benison.  

Stamford artist Patty Storms has been using the site for the past year to display her work and says it has connected her with local collectors.  She says Benison is doing far more than help artists sell their work.         

She has built a community of artists, and artists really need other artists,” said Storms, co-owner of Lakeside pottery.

Benison says the area is rich with talent and she hopes her site becomes a resource for the area’s art shows.

One of the things I really hope will come out of Area Artist is to foster the notion of our area as an arts community-- where there are many, many things going on and there is so much to explore and so much to look into.”

Benison says she is working on expanding the site to include blogs that will include more in-depth information about each artist’s works and upcoming events.

---Article By Ali Warshavsky




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