It's Relevant is a video news company based in Fairfield County, CT. The company's mission is to operate on a town-by-town basis, keeping the news relevant to its viewers. While the thousands of original video stories produced by It's Relevant look and feel like television news packages, the subject matter and truly local focus of the stories are simply unparalleled.
It's Relevant has dedicated news teams in Stamford, Greenwich and Norwalk CT. Each team produces more video news in their towns than any other news agency. In addition to the great number of news stories, the subject matter is much more focussed on community happenings, often overlooked by television and newspapers.
It's Relevant focusses on education, politics, events, entertainment, business, government, arts, health, food and other things of relevance to local residents. The video stories are delivered through itsrelevant.com, free mobile apps on iPhone/iPad/Android and through a partnership with YouTube.
Jonathan has a long background in creative production and marketing for interactive and mobile media. Before developing the look, feel and functionality of It's Relevant's web and mobile platforms, he founded the out-of-the-box entertainment program, Real Magic TV, which created original content and fan interactions, attracting millions of online viewers.
Jonathan has long been recognized as an leading innovator in the digital space. He has been called upon to produce original programming for the Fuse TV Network that reached 44+ million homes, by Apple to be one of the first-ever iPhone applications to be featured on apple.com, by YouTube/Google to help pilot and become one of YouTube's very first content partners, and by Hulu to be one of their first independent content providers. His productions are regularly seen around the world on TVGuide.com, IMDB.com, MSN.com, Dailymotion.com, Tivo, XBOX, Playstation and more.
Jonathan has also been tapped by trade publications including "Mix Magazine" for his expertise on optimizing concert video/audio for web delivery, and by Walmart during the creation of their online music series, "Soundcheck". His unique marketing plans have spurred partnerships with companies like Sony and Flip Video/Cisco, in which Jonathan created buzz around products for audiences in the 16-24-year-old age group.
Jonathan co-founded It's Relevant and launched the platform in January of 2011. He was Vice President of Strategy and Development until January of 2012 when he was appointed President & CEO of the company. He currently directs It's Relevant's strategy, design, audience development, and strategic partnerships.
Ed brings to itsrelevant.com a unique combination of experience that blends a knowledge of academic pedagogy with online media production. A New York State-certified social studies teacher, Ed has worked in a variety of classroom settings where he has adapted curriculum to accommodate multiple learning styles and bridged traditional topics with contemporary technology and pop culture.
He has honed his skills in video and audio production through a video production venture and live music venues where he has produced mobile audio recordings for surround sound with dozens of artists including Jason Mraz, Anna Nalick, and Teddy Geiger. Ed's work in streamlining audio production specifically for the web ecosystem has been featured in "Mix Magazine" and his productions can be heard online through iTunes and Hulu.
Director of Sales
Jacquelyn Dunster comes to It's Relevant from a marketing research firm in Wilton, CT. While she was once analyzing ROI for advertisements, she is now managing ad sales across all three towns for It's Relevant.
Jacquelyn grew up in Stamford and attended Westhill High School and UConn Storrs. While at UConn, Jacquelyn majored in Psychology and Marketing - giving her great insight into consumer behavior.
In her free time she coaches soccer through the Stamford Youth Soccer League, and she loves outdoor activities and relaxing with family and friends.