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Alive @ Five Organizers Hope To Improve Attendance

Patron feedback driving lower entry fee, new security

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Stamford, CT | Added on June 06, 2014 At 09:53 AM

Summer is almost here, and with it comes Stamford’s Alive at Five Downtown Concert Series. The yearly event brings thousands to Columbus Park every Thursday night beginning in July. But organizers say last year was a difficult one.

“Our general attendance in the past…ranged from 5,000 to 8,000 people a night,” says Sandy Goldstein, President of the Downtown Special Services District. “Last year it was 2,000, 3,000 on a good night. That’s a big hit.”

That’s why the Downtown Special Services District decided to hold focus groups.

“We think that what those focus groups gave us was incredibly significant and helpful,” says Goldstein.

Goldstein says a lot of the feedback from the groups was used to improve this year’s event. A common complaint patrons had last year was overly strict security.

“We do not want it to be as intrusive as it’s been in the past,” says Goldstein. “but we’re going to be there because you must be there when you have big crowds and everybody wants to know that you’re going to a secure environment. It’s just not going to be in your face, and I believe that in the last two years we were.”

Goldstein says a special new promotion was derived from patron feedback as well. This year, anyone arriving between 5 and 6 pm will pay a reduced $5 entrance fee and enjoy drink deals. The focus groups also came up with 'Throwback Thursdays.'    

“We’re doing, for some of our Thursdays, what we call Throwback Thursday, and we’re taking our biggest and best acts and we’re bringing them back.”

Alive at Five will begin at 5 p.m. every Thursday from July 10 to August 14. The DSSD is also bringing back the Jazz Up July Concert Series on Wednesday nights. For more information visit

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