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Starwood Interns Take on Digital Marketing

Sacred Heart, Starwood, Mayor's program team up

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Stamford, CT | Added on July 25, 2013 At 06:37 PM

"I actually enjoy getting up in the morning to come here," said Jazmine Mayo.  

Jazmine Mayo is going into her senior year in high school.  But she's already getting real world working experience this summer at Starwood Hotels & Resorts Worldwide.   

Mayo is one of 20 students assigned to a digital marketing project at Starwood, through the Mayor's Youth Employment Program.  Here, they're also getting instruction from college professors.  

Sacred Heart University partnered with Starwood, to teach the students about the growing field.  

"We've sort of tried to combine some of the theoretical aspects of marketing and the digital marketing world with the hands on," said David Taylor, assistant professor of marketing at Sacred Heart University.  

"The project they're working on is actually a project that our digital team has been working on for the last 9 months.  So it's a real project; it's a real issue the company has been addressing," said Michelle Naggar, the director of global citizenship at Starwood.

"My group is actually doing pretty well, so I'm impressed," said Mayo.

"Knowing that I was coming to Starwood was really exciting because this is the first time I've really been in a corporate environment and that's really interesting because it's something I'm interested in," said Guilbert Francois, another intern.

"They  realize now they don't have to know exactly what they want to do.  They just have to know how to find that passion," said Taylor.

"Not a lot of students my age have this opportunity, so I feel like I should take advantage of it and learn more from the program."

"The students have just been amazing.  They show up every day, energetic, ready to learn.  They've really been engaged in the process," said Naggar.

The students will present their work to Starwood's senior leadership team at the end of the summer.

"If they have some ideas they haven't thought of yet, I'm sure the digital team will look to incorporate some of those going forward," said Naggar.

"It's awesome.  They really invested in us and you can really see it in their presentations and they way that they speak to us.  They're really doing it for us," said Francois.

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