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'Go For Pink' Kicks Off Breast Cancer Awareness Month

Over 40 business donate a portion of the day’s sales

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Greenwich, CT | Added on October 02, 2014 At 11:14 AM

For one day, over 40 businesses in Greenwich are going pink for breast cancer.

"By getting the entire Greenwich community together, that is how we can best serve the public and go towards finding a cure for this insidious disease," said Marcia O'Kane, Executive Director of the Greenwich Chamber of Commerce.

The Breast Cancer Alliance kicked off Breast Cancer Awareness Month with a flag raising and the inaugural 'Go For Pink' shopping event Thursday morning.

Yonni Wattenmaker, Executive Director of the Breast Cancer Alliance said, "It's about awareness. Not only by wearing pink, but by going for pink, we are reminded of how prevelant breast cancer really is. More and more men and women are surviving this disease but it's still 1 in 8 women who are diagnosed and that is too many."

Throughout the day, participantsing stores with donate a portion of their sales to the Breast Cancer Alliance.

Raffle tickets are also being sold in front of Vineyard Vines and the Greenwich Arts Council.

"Everyone always wants to do something and this is a way for the stores to give back, it's a way for customers to give back and we just thought it was a great way to get everyone together," said Loren Taufield, chair of the inaugural shopping event.

The Alliance says continuing to raise awareness throughout the day and the month is key.

Selectman David Theis said, "Men do get breast cancer as well so it doesn't discriminate in any way. It is important to increase awareness and support in every way we can organizations like the Breast Cancer Alliance so that we can find a way to eliminate this dreadful disease in our lifetime."

"Today is also about community. If you look at our logo and you look at those three girls it speaks to that. Because each one of us might or might not be strong when faced with adversity, but when we come together, how much stronger and safer and secure do we feel when we are confronted with something with which we might struggle. That is really what today is about," said Wattenmaker.

For a complete list of participating stores and those hosting special receptions Thursday evening, visit www.breastcanceralliance.org.


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