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IT'S RELEVANT ORIGINAL

Campaign Aims to Prevent Hot Car Deaths

'Look Before You Lock' campaign launches

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By:
Stamford, CT | Added on August 04, 2014 At 04:01 PM

If you're driving with a child in your backseat, state officials and health experts want you to "look before you lock."  It's all part of a campaign to prevent adults from leaving children in hot cars.  

Heatstroke continues to be the leading cause of non-crash related deaths for children age 14 and younger. This year in the United States, more than 16 children have died from heatstroke after being left in a hot car. 

In July, 6 children in Connecticut were left in hot cars, including a 15-month-old in Ridgefield who died.  To stop it from happening again, the Connecticut Department of Transportation is supporting the "Where's Baby" campaign through a $100,000 grant to Connecticut Children's Medical Center's Injury Prevention Center.  Funding for the initiative comes from the National Highway Traffic Safety Administration.

Today in Hartford, the public awareness campaign kicked off at Connecticut Children's Medical Center.  Across the state, there will be billboards, radio, and other media advertisements during August and September.  

For more about the campaign and hot car facts, visit http://www.wheresbaby.org/

 


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