It's the video campaign changing the way we define the phrase "Like a Girl." Turning it from an insult into a term of empowerment.
"I think it's good to think about what we associate with how girls run," said Chloe Fuller, runner and manager of Fleet Feet Sports in Stamford.
"Most of the female runners I know, it's just something they love and, doesn't matter what you're wearing when you do it, doesn't matter who you are, doesn't matter what gender you are," said Dana Paice, a Stamford resident and runner.
In the Always video, filmmakers ask young women what "running like a girl" looks like. Women in Stamford, who take part in a once a week women's run at Fleet Feet Sports, say running together looks like strength, confidence, and encouragement.
"It's fun. I mean we push ourselves and you always end up running faster and harder with a group of girls than you do by yourself. It's motivating and they're helpful and they help to push you," said Fuller.
"Number one, it's an honor that they all want to run together and then number two you're doing it for yourself and that's empowering. Always to take something and make it your own," said Paice.
These women have been athletes their whole lives. Fuller says she remembers hearing peers say you "run like a girl" when she was younger.
"I've always played sports or been a runner, but I mean there's always the boys making fun of girls saying 'you run like a girl' or 'throw like a girl,' but they say it to other guys," said Fuller, "but they don't realize that it affects girls too because I think we throw and run pretty well."
That's what the campaign is addressing. Sending a message of self-confidence that young women should hold onto throughout their lives.
"I think that girls are powerful and strong and it came across that way," said Fuller.
Once a week, men also join in on the Fleet Feet women runs. The running store hosts various group runs throughout the week. You can find out more about them at fleetfeetstamford.com.
For more about Fleet Feet Sports group fun runs in Stamford, click this link:
To see the Always #LikeAGirl video, watch here: